In this episode Kat Jarman shares the Pinterest marketing system she uses to drive tens of thousand of clicks to her website every single month for free along with some powerful lessons she learned while building her digital business.
To find out more about Kat’s business: Craftercoach.com
Transcription Episode 87: How To Use Pinterest To Get 20,000+ Clicks Per Month
Now, we’re going to be diving into some Pinterest marketing strategies and get into some really cool stuff, but before we do that, I got to say, this interview’s kind of a special one for me because just a few years ago, I met this incredible lady when she attended one of my workshops in Australia, and she knew pretty much nothing about online marketing at that point, had never run a business and, if I am correct, was working as a part-time bookkeeper, and she’d enrolled in my training, and she really took action.
Since then, I’ve had the privilege of watching her incredible growth as an entrepreneur. I’ve witnessed her successes along with some inevitable stumbling and a few little failures along the way, as every entrepreneur experiences. But what I witnessed was some incredible perseverance and willingness to learn and adapt and try new things, which I truly believe is the real driver of success as an entrepreneur.
So without further ado, I’d like to welcome Kat Jarman to the show today.
Kat, thank you so much for being here to share your Pinterest strategies.
You posted you’d had your first four-figure sales day. Your business has grown over 1,000% since the beginning of the year, and those lessons that you shared in that post to the rest of my Facebook group had a huge impact, and your post got more action in my Facebook group than any of my posts have ever gotten, so it was so well written.
So before we get into the Pinterest marketing tips stuff, which I do want to get into, because I know you’ve been crushing it on Pinterest, I want to dig into a little bit of the stuff that you posted there and some of the lessons, because I think a lot of people listening are going to either relate or be relieved to hear that what they’re currently experiencing while they’re growing their business is totally normal!
Does that make sense? Are we cool with that? Can we do that?
And what I didn’t realize at the time was, that business that I originally started, I’ve had, sort of, two or three different paths since then. And so, yeah, that comment was more about, just, getting people to begin quicker, because whatever it is that you start with might not be what ends up working for you.
But here’s, I think, the big lesson to take away from that, is … Well, let me ask you this: Had you never started in that first niche, would you have ended up where you are today sharing your Pinterest marketing strategies with us?
Because I see too many people that fail to ignite, fail to launch, and it’s because they’re not sure if their idea is perfect, and I think, you know, any entrepreneur will agree there’s no such thing as a perfect idea. Just pick something and start growing. So that’s really, really important.
And when you say “move faster,” what would you have … Now, you’ve said, “Okay, yeah, I did need to go down this path. It led me to here.” But if you did start over, what does “move faster” look like?
And things along the lines of if you try something and you want it to be so perfect that it takes you a month to plan and execute a webinar or you have a sale to your email list and it takes you three or four weeks to figure that out and execute it, the best advice I can give is cut that down.
If something’s going to take a month, cut it down. Make it take two weeks. That way, you just gain momentum faster.
And so, I see people struggle with the technology and give up and get frustrated and slow down their progress, when really that’s not even where they should be spending their time. But what was the mental block for you that stopped you from outsourcing sooner?
People still say that to me now, which is quite funny, but, you know, you need the support, I suppose, and so, emotionally for me, I had to go and find that support from other entrepreneurs, and thank God that there are so many awesome people out there to help counteract some of that negativity. So that was one of the things that I found the hardest, was, feedback from family and friends.
And probably also just the roller-coaster that running an online business is. So I could wake up in the morning and I might have two or three sales in my emails. But they can be overshadowed by one email from somebody wanting to quit or, you know, somebody leaving a comment on my blog that’s not very nice. So, that is what I struggle with, I guess, every day.
Now, let’s rewind now to the first point you brought up, which is the emotional difficulty of starting a business. Now, you said in Australia, because nobody else is really doing what you’re doing. I think that is not just Australia. That is such a global thing.
Now, obviously in North America, there’s more people depending where you are that are starting to do this kind of stuff, but it’s, again, I look around my area where we know lots of people now where I live. There is one person in our social circle in this entire neighborhood through schools, family, stuff like that, that knows what I do and gets it and has a similar business. That is it.
And that can be tough, particularly when you’re in one of those down moments, right? You just launched something or you had a bad sales day or a crappy customer and somebody says, “Oh, why don’t you just get a job?” You’re like, “Oh, okay.”
So from your perspective, why is it worth it?
And I’m not degree-qualified or anything, so any job that I was ever going to have was going to be something where I’d eventually get bored, because it’s generally not possible to move up without having some sort of university degree. So for me, it was always just going to be administration or something that just bored me to tears.
So as far as I’m concerned, all of the challenges and the doubt and the times where I didn’t make the money that I should’ve been making, it’s all 100% worth it, because my “why” is so strong.
It’s difficult, and you need to, when you’re in those low points, say, “Well, what’s my alternative?” Right? You know, and Kat, in your case, it was, “I could get a job again. I hate that.”
I’m totally going off a tangent here, but that’s what totally excites me about today, right? We have technologies easy. There’s lots of opportunities out there. People just … Well, let me throw this back to you. What do you think the number one reason is is people don’t make it as an entrepreneur online? What do you think?
So you’re going to put it up. You’re going to put work in. It’s going to go fall flat on its face. And then you have to go back and you have to reanalyze it, and tweak it and test it and tweak it and test it, but then eventually, you get there.
I mean, if I had to ask you how many times have you redone webinars or redone Facebook ads or tested new landing pages or other Pinterest marketing tips to get to where you are?
Now, one more question for you, and I keep saying one more question. I don’t know how many more times I’ll say that. If you had to pinpoint skills, you know, the technology, the strategy, the marketing, the selling, the … What is probably the most important piece that the entrepreneur needs to know?
So for all the people that are listening going, “I haven’t been getting results, but I’ve been using Clickfunnels. I use Leadpages. I have an opt-in offer. I have an e-book. I have this stuff, but it’s not working.”
I would challenge you to say … I would suggest that you need to look at your marketing, your sales process, because that’s where it’s broken, and that’s where you need to spend your time. And it is something that can be learned. I remember, I think one of the first times you did a webinar, and, I mean, you were stressed!
You can’t outsource strategy. You can outsource web design. You can outsource graphics. You can even outsource copywriting and stuff like that, but you’re the person that has to put the strategy behind it. You’re the person who has to come up with that.
And so, where do you learn that? You learn … That’s the marketing side of things, and that’s really the direct-response marketing. And that’s what we do online. We don’t brand; we’re direct response marketers.
And that’s what Kat’s been learning over the last three or four years, is, direct response marketing on the Internet: taking people off of Facebook, off of Pinterest, walking them through a process that takes them from not knowing who she is to investing in her product, in her training, in her business.
And she’s done it because she’s focused on the right stuff, and I think some of these lessons that she just shared with you are going to help accelerate that process for you, as well.
That was awesome, Kat. Now I want to shift gears a little bit, because I promised our listeners we were going to dive into Pinterest marketing tips, and you’ve been doing Pinterest really well. Right now, as far as I understand, it’s your number one source of traffic? Free traffic, too, correct?
Anything that does really well … If you do Google keyword research, you can kind of translate that a little bit to Pinterest as well, and, I don’t know, generally just do some research on your competition and see if they’re crushing it with Pinterest marketing tips. Then you probably can too.
Maybe they’re redecorating their house and they’re looking for ideas, or birthday party ideas, or it could be anything. They’re not socializing. They’re looking for stuff.
What is your approach? What Pinterest marketing tips do you use? How often are you pinning stuff, repinning … What does a week on Pinterest look like for Kat Jarman?
So that’s every day. And Pinterest can be a slow burn, and you need to keep that frequency and the consistency up to get the results, to get the traffic. If that’s what’s important to you, that’s what you have to do.
So it’s just a matter of having a little bit of a bank of content built up, and depending on what business you have, it might be blog posts that you’re creating images for and pinning, or it could be, in the case of my Etsy sellers, they’re pinning items from their Etsy shop, so it just depends what content looks like for you.
And now, people, unless they’re coming to your board and actively looking, they’re not going to be seeing it. So repinning it is constantly bringing it to the forefront, and that’s where something like Viraltag, I assume, automates that process to repin stuff.
But you know, the same falls true with Twitter and the people that I’m talking to that are getting the highest volume of engagement off of Twitter, it’s … They’re tweeting every half hour. And at first, I was like, “Wow, aren’t you driving your Twitter followers crazy?” But no, because people don’t look at every tweet. Your cap, you have sort of half hour when it’s in people’s visibility and then it just disappears, right?
So on that note, Kat, thank you so much for taking the time here, and for sharing your Pinterest marketing tips and your journey and candidly sharing your ups and downs, because I think that’s important for other entrepreneurs going through the process to hear. So again, thank you so much.
So now it’s time to take all the strategy and Pinterest marketing tips you’ve learned here today and apply that final essential ingredient to making it work, and that ingredient is action.
So, go forth, take action, apply what you’ve learned, and stay tuned for another info-packed episode of the Project Ignite podcast.
This is your host, Derek Gehl, signing off.