Google Changes That Could Affect YOU…

Over the last year it felt like Google changes and  algorithm updates were rolling out more frequently than my teenage son likes to change his underwear (sorry Carter… but I’m pretty sure none of your friends read my blog  😉

With Panda hitting with full force in March 2011 and subsequent updates released throughout the balance of the year, it finally felt like things were starting to stabilize again… until I read a very disturbing article on the Wall Street Journal website this morning.

The article was the summary of an interview with Amit Singhal who is a top search executive at Google, so I’m going to assume this is not just speculation or rumour (although I wish it were).

Google changes that sound inevitable…

“Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.”

So in other words, if I type a question into Google and they think they have a ‘factual’ answer, rather than show me websites that have worked hard to provide the answer, they’ll just give me the answer at the top of the SERP… based on all of the data it has gleaned (or ‘stolen’ should I say) from other people’s websites.

I think this statement really highlights my point…

“Under the shift, people who search for “Lake Tahoe” will see key “attributes” that the search engine knows about the lake, such as its location, altitude, average temperature or salt content. In contrast, those who search for “Lake Tahoe” today would get only links to the lake’s visitor bureau website, its dedicated page on, and a link to a relevant map.”

So if you’ve put your blood, sweat and tears into building information sites to attract visitors so you can then monetize them through other means, when these Google changes roll out you will be no longer needed.

I am sure Lake Tahoe’s Visitor Bureau will be happy to hear that Google has publicly stated they intend to steal their traffic for these types of queries.

Imagine the repercussions these Google changes will have for Wikipedia!

Their entire site is built around providing ‘factual data’… their traffic will drop like a rock.

But the question has to be asked…

Where did Google get all of this ‘factual data’?

Did they hire thousands of ‘experts’ to research and validate the data that will be displayed. No.

They compiled the data by scanning the websites they consider authorities… the same websites that will be cut off when they are no longer needed.


These “Google changes” are designed to  increase their stickiness and keep people on their site longer but is that really what we want from a search engine?

I thought a search engine was supposed to give me an unbiased list of the sites most relevant to my query.

What do you think?


  1. Joe

    I’m surprised that google would implement a feature like this, as i imagine it would also substantially hinder their own revenue as it would also deter people from clicking on their sponsored links as well as the organic listings.

  2. Hey Jason… No plans for the UK this year. Just scheduled for Australia and Asia… unless I get a good offer 🙂

  3. This is horrifying but why am I not surprised? Google’s attitude to so many things (not least its cavalier attitude in suspending people’s adwords accounts for little or no reason) has aroused my suspicion that it wants complete control of the internet. We will only see and read the things that Google wants us to see and read. Perhaps now is the time to sow the seeds of rebellion – a mass defection to Yahoo or other search engine which will give us the information that WE want not what it wants us to have.

  4. This will really impact alot of big boys out there. Soon they will become ex-bigboys

  5. Hi Rajan… You are are more the welcome to attend any of my upcoming events! You can get all of the information at – I would love to have you. I was not able to invite old students from when I was hear years ago because I sold that company back in 2007. But I would love to reconnect.

  6. sorry my sent out last message too early. Yes resit for a nominal fee to cover training materials and cost of meals. In return we provide free labor to assist in course management as Crew in providing admin support. Have attended several resits as crew for Anthony Robbins,Robert Kiosaki, John Gray etc. Would you consider forming a support group to help former students to keep in step with latest in internet marketing. All major Investment seminars provide life time support. Would you consider inviting all past graduates to resit at a nominal cost to cover expenses. Thanks

  7. Derek I am one of your students from the first course conducted in Singapore. Sad to say there has been no support of any kind for past students. I am a seminar junkie and have attended may courses ( not internet) from leading trainers. Old students are always invited to resit

  8. OMG! I got d date mixed up. For some reason, I thought today was 21st. I have actually reached Armada Hotel to find that out… 🙁

  9. I will drop by at your event this evening Derek. Mainly, to relearn myself & shd we b able to quickly catch up. My apology for not being able to come last Monday.

  10. Yes, this is disturbing, especially if we rely the most on Google natural search to provide the traffic to our website. It is just unclear to me at this point how these changes will affect my website ranking in future. More so, when I think about the certainty that more changes will spring up in the future.

    The old adage is true “Never put all your eggs in one basket” (although Warren Buffet begs to differ). It seems to me that perhaps internet marketers whose traffic relied heavily on Google should start to put more emphasis onto social medias and networks such as Youtube, Twitter and Facebook etc to even the “playing field”. IMHO, while Google is still going to be on the top of my list to drive traffic, I won’t bet solely on it but to diversify across Google and other social platforms for free traffic sources. In this light, social marketing and building online PR will become more and more important down the road for internet marketers.

  11. My Derek, aren’t we the bearer of good news today! 🙁 Now I understand the meaning of duplicate content… it’s whatever Google says it is.

    Unfortunately this situation just exposes the problem of relying on one source of business for your income. Anyone that relies prominently on Google continually runs the risk that this giant behemoth will squish their tiny little business, purposely or otherwise.

  12. It is disheartening that one can work very hard to establish a significant presence and significant expertise and offer great products and services, and then just when you think you’re really going to reap the reward of all your time and effort, you get hit out of left field by massive changes you knew nothing about or by competition stealing from you. I guess this is what is meant by “all’s fair in love and war” – and business. What worries me most is what other kinds of damage will these types of steps do to everyone in the future. Today’s success is sure no guarantee of tomorrow’s.

  13. Joff

    Google’s mission is to ‘organize the world’s information and make it universally accessible and useful.’

    They do not say where they wil get that information from – but presumably trawling legitimate sites is fair game for them.

    Pride comes before a fall so maybe if they carry on the way they are they will face ‘consequences’ eventually.

  14. Definitely does sound evil. Google owns no data but by scraping every page on the internet they “acquire” our knowledge and get to call it their own

  15. Read your blog post. There are not enough hours left in the day to go into this one!

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