Just came across this infographic on the history of advertising put together by they guys at InfoLinks.com.
Couple of highlights include…
- Sears founded direct marketing in 1892 when they sent out 8000 postcards and got 2000 orders (I’d kill for a response rate like that.)
- In 1941 Bulova watches paid for the first ever TV commercial… for a whopping $9.
- GoTo.com launches the first Pay-Per-Click search engine in 1994 (I swore it was 1996… I was wrong).
- First keyword ad ever was placed on Yahoo.com for the word “Golf” in 1996.
So if you want a little advertising history lesson starting at in 2000 BC keep reading…
(NOTE: This is a pretty large graphic and may take a few seconds to load…)