Advertising & Retargeting Networks

If you've never heard of “Retargeting” then you can read more about it on the Wikipedia Article. They do a better job explaining it than I ever could.

If you want to scale your business quickly, you need to find sources of targeted traffic and here's some of my favourite advertising platforms:

SiteScout

Self-serve banner network that allows you to set up your own campaigns

If you are looking to dip your toes into the world of banner advertising then SiteScout is the place to start. SiteScout is what you would call a self-serve banner network that allows you to set up your own campaigns. You get to choose what sites in their network you want to display your banner on, where you want to display it and how much you are willing to pay per CPM.

Because SiteScout buys a lot of remnant and excess impressions at a discount this brings your CPM price down substantially.

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Retargeter

The results speak for themselves

If you have never heard of “Retargeting” then you can read more about it on a Wikipedia Article. They do a better job explaining it than I ever could. Then once you know what it is, head on over to Retargeter.

The guys at Retargeter are the pioneers in retargeting and their results speak for themselves. I have tested both AdRoll and Google’s retargeting platforms and the ROI was nowhere near as good as Retargeter. Plus their support is incredible.

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