At least once a month someone asks me “is email marketing is dead?”. It’s a fair question. With the rise of various social media and growing choices of instant messaging platforms, does email really stand a chance? Is email still the all-powerful (and profitable) marketing tool that it once was?
Lesson Transcript: Today I want to talk about another common question I’m often asked about email marketing. “What is a good email open rate?” Open rate is the percentage of people who open your email. For example, if I send an email to 100 people and 10 of them
How To Write A Marketing Email – Lesson Transcription:
Email promotions remains one of the most profitable ways to make money online, but ONLY if you know how to write marketing emails that actually work!
Subject Lines – Make or Break Time!
So let’s talk about subject lines.
When you are learning how to write a marketing email the subject line probably the most important part of your email. It is very much like a headline on a sales letter. If the headline isn’t compelling enough, no one will read your sales letter. So it won’t matter if you have the best product, the best price and the best guarantee if the reader never even sees it.
The subject line is the same thing. If you don’t have a compelling enough subject line to get people to actually open your email, then once again, you can have…