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Is Email Marketing Dead In 2017?

by Derek Gehl0

At least once a month someone asks me “is email marketing is dead?”. It’s a fair question. With the rise of various social media and growing choices of instant messaging platforms, does email really stand a chance? Is email still the all-powerful (and profitable) marketing tool that it once was?

What is a Good Email Open Rate for Marketing Campaigns?

by Derek Gehl2

  Lesson Transcript: Today I want to talk about another common question I’m often asked about email marketing. “What is a good email open rate?” Open rate is the percentage of people who open your email. For example, if I send an email to 100 people and 10 of them

Should Your Email Come From a Business or a Person?

by Derek Gehl1

Lesson Transcription:

This is a short discussion of another common question:

“Should my email come from my business name or from my name?”

People want to know if the “from” field and the signature line should be their company name or their own name.

Aside from a couple of exceptions…

A Simple Trick To Figure Out The Best Time To Send An Email To YOUR List

by Derek Gehl0

Lesson Transcription:

Today I want to answer a question I seem to get asked all the time…

“What is the best time to send an email to my list?”

best time to send an email

This is one of those questions that is frustrating for me because of all of the misleading (and flat out wrong!) answers I hear.

I’ve spent a lot of time at various Internet marketing seminars and conferences and I continually see all of these so-called “experts” get up on stage and say things like:

Email Marketing Tips – Part 2

by Derek Gehl0

How To Write A Marketing Email In 12 Steps

(If you missed “How To Write A Marketing Email In 12 Steps – Part 1” click here!)

Lesson Transcription:

Let’s continue on with the 12-Step Formula for Writing a Killer Email Promotion…

Email Marketing Tips – Part 1

by Derek Gehl0

 How To Write A Marketing Email In 12 Steps

How To Write A Marketing Email – Lesson Transcription:

Email promotions remains one of the most profitable ways to make money online, but ONLY if you know how to write marketing emails that actually work!

Subject Lines – Make or Break Time!

So let’s talk about subject lines.

When you are learning how to write a marketing email the subject line probably the most important part of your email.  It is very much like a headline on a sales letter.  If the headline isn’t compelling enough, no one will read your sales letter.  So it won’t matter if you have the best product, the best price and the best guarantee if the reader never even sees it.

The subject line is the same thing.  If you don’t have a compelling enough subject line to get people to actually open your email, then once again, you can have…