Growing Your Brand with SubcategoriesWith David Aaker

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Growing Your Brand with Subcategories
With David Aaker

Episode 130

David Aaker

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Episode Summary - David Aaker

How do you create a strong brand in today’s world?

A brand dominating your marketplace…

A brand your customers love…

A successful brand, even if you’re a “small” digital company, well...

According to David Aaker - the “Father of Modern Branding” - there’s a new strategy.

David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode.

If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today.

What You'll Discover

(5:10) The best kind of brands for dominating sub-categories
(11:20) The multi-dimensional branding strategy for superior positioning (used by the Dollar Shave Club)
(13:30) How small e-comm brands are defeating the “invincible” giant of AMAZON
(19:30) The “Sweetwater” secret for connecting your brand with your audience PERFECTLY
(20:50) This is the BEST positioning strategy for any brand in the U.S.A. (effortlessly compete with bigger brand names and WIN!)
(22:30) How to pick a winning subcategory for your brand
(27:30) WHO WINS: Brand Relevance Vs. Brand Preference
(32:18) Why “pioneers” are never the leaders of emerging markets
(34:00) Steve Jobs sneaky little “trick” for achieving brand supremacy
(36:45) THE FUTURE: Will small brands still have a chance to succeed in 10 years? (the answer every entrepreneur needs to hear)
Plus a ton more!