• Episode  137
  • Scott Ayres

Episode Summary - Scott Ayres

This episode is all about social media marketing and how you can use it more effectively. 

You’ll hear from the “Mad” Content Scientist himself, Scott Ayres. Scott represents the Social Media Lab, where he conducts extensive tests across social platforms, for his clients, every day. 

After examining the results from 100s of tests, Scott reveals the truth about what “really” works on social media, while busting a few myths along the way. 

If you’re using social media to promote your business, you won’t want to miss this one, enjoy!

What You'll Discover

  • (1:45) DEBUNKED: Calling out social media gurus spewing false information about what “works”
  • (3:03) You want a “proven” social media marketing strategy, right? Think again! Here’s the #1 reason why you should NOT adopt what’s working for someone else.
  • (5:22) Start testing THIS across your social media accounts for better results (it’s not what you might think)
  • (9:45) A simple strategy to avoid hearing crickets after posting
  • (11:40) ALGORITHMS: The difference between Twitter, Facebook, Instagram and TikTok
  • (22:39) A unique way to stand-out from your competition so your brand becomes instantly recognizable
  • (24:02) The reason why Facebook organic reach plummeted and why Instagram is so much easier
  • (33:28) Should you market your business on TikTok? (BEWARE: There’s one big scary problem if you do)
  • (34:30) TRENDING FAIL: Why chasing trends to promote your business can backfire
  • (47:15) (Don’t miss the boat!) How Facebook Groups will change and what you should do now, to stay ahead of the game
  • Plus a ton more!

Links & Resources

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