Advertising on Amazon - With Bill Hughes

Advertising on Amazon – With Bill Hughes

Episode 128

Building a brand that takes off on Amazon doesn’t happen by accident. There’s a strategy involved.

And just because your product is listed on Amazon... doesn’t mean sales will “automatically” roll in.

So what works?

In this episode, I had the pleasure of interviewing Amazon advertising expert, Bill Hughes.

Tune in, as he shares what’s working on Amazon today.

(4:25) Launching your brand on Amazon (this is how you do it)
(8:20) Thinking of selling your products on Amazon? Take the “Flywheel” Test for discovering if Amazon is the right place for your products (or not!)
(11:30) The difference between advertising on FACEBOOK Vs. AMAZON (and… which is better)
(13:40) How to manage your reviews on Amazon (Warning: if you have low reviews... you’re doomed to failure)
(17:23) FAKE REVIEWS: The days of paid reviews are ending soon… here’s a strategy for getting authentic reviews from REAL customers for steady growth on Amazon.
(21:00) The insider secret for tracking customer data from your Amazon sales
(22:04) How to 3X your customer lifetime value (this is HUGE!)
(26:30) The rise of the Amazon Consolidator: A new business model skyrocketing company value
(30:30) ANSWER: How much does traditional retail still play in the valuation of your brand?
(32:34) How to advertise on Facebook to sell on Amazon
Plus a ton more!