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Episode Summary - Jesse Ringer

We all know organic traffic from Google can be some of your highest converting clicks, but…how do you do it? 

Unfortunately, there’s a lot of hype and misleading opinions surrounding SEO marketing.  

That’s why I invited SEO expert Jesse Ringer onto the Podcast. 

As an SEO agency owner, Jesse doesn’t bring “fluff” or theory to this episode. You’ll only hear proven advice which you can apply to your business, today. 

What You'll Discover

  • (6:45) RESULTS: You just hired an SEO agency to help drive traffic to your new website. Here’s what you can expect
  • (9:33) Topic Vs. Keyword SEO strategy: Which is better?
  • (11:45) Why a “perfectly” optimized page can confuse GOOGLE’s algorithm. Don’t make this mistake!
  • (12:20) WHAT, WHY, HOW: Internal linking for SEO
  • (15:10) REVEALED: The most influential SEO ranking factor (it's not what you think!)
  • (16:40) SEO strategies differ from business to business. If you own an ECOM store, try this.
  • (23:50) BOGUS: Why the most common SEO advice is misleading and what you should do instead.
  • (28:58) Nofollow links… are they still worth it?
  • (31:24) The Trust Factor: GOOGLE’s algorithm favors “trustworthy” websites. Here’s how to build trust
  • (38:00) Will AI take over SEO? (You got to hear this!)
  • Plus a ton more!

Links & Resources

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  1. Interesting comments on Shopify vs. WordPress with respect to flexibility and SEO. I recently set up a Shopify store with my son and while I was really impressed with the experience, especially the ease of use – there were a lot of tweaks I could make in WordPress that Shopify simply doesn't allow. I also feel WordPress + Yoast is far more powerful for SEO and rankings than Shopify.

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