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Episode Summary - Joseph Wilkins

Can you really create viral videos that sell like crazy in just 8 simple steps? 

Joseph Wilkins says you can and he wants to show you how

That’s why I’m excited to share this episode of the Project Ignite podcast with you. 

Joseph uncovers his simple viral video formula, responsible for over $50,000,000 in sales... reaching over 100,000,000 views.  

Tune-in, sit back and enjoy!

What You'll Discover

  • (2:00) Going Viral: Searching for the “Holy Grail” of marketing (and the interesting way Joseph found it)

  • (5:00) How an accidental discovery boosted viewership from 100,000 to 7,000,000

  • (6:30) The “dirty” little secret behind viral videos (and defeating FACEBOOK'S evil anti-viral algorithms)

  • (8:58) Getting people to share ads is nearly impossible (but… THIS kind of ad gets shared like crazy!) 

  • (13:00) The 8 Simple Steps for Producing Your Own Funny Video Sales Letter (Without Hiring A Production Team) 

  • (22:24) Free actors for your video? (Just call THIS place)

  • (24:00) Insider secret for “stopping the scroll”… the truth is, most ads are “invisible” because 80-90% of your audience is doing THIS

  • (24:30) The simple editing “trick” for making funny videos (that people actually enjoy watching!) 

  • (33:00) The Science of Humor: How do you know if your videos are funny? (This simple humor test will tell you in seconds)  

  • (36:30) The reason why Joseph advises clients to AVOID hiring celebrities (it’s not about the cost… it has to do with TWITTER)
  • Plus a ton more!

Links & Resources

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